Our Origin Story

Emily, like many women, had always felt self-conscious about her bust size. Growing up, she constantly compared herself to the images of perfect bodies she saw in magazines and on TV. Despite being confident and successful in many areas of her life, this one insecurity lingered and affected her self-esteem.

Emily tried various solutions, from padded bras to uncomfortable push-ups, but nothing seemed to offer the natural look and feel she desired. She dreamed of a simple, comfortable, and effective way to enhance her appearance without the need for surgery or cumbersome contraptions.

One evening, after yet another frustrating day of struggling with ill-fitting bras, Emily had an epiphany. Why not create a product that combined the best of comfort, convenience, and natural enhancement? Determined to make her dream a reality, she began researching and experimenting with different materials and designs.

After months of trial and error, Emily finally developed the perfect solution: the Sticky Insert. Made from soft, skin-friendly silicone with a gentle yet strong adhesive, these inserts provided the lift and volume she had always wanted. They were easy to use, washable, reusable, and most importantly, they looked and felt natural.

Emily shared her creation with friends and family, who were equally impressed and enthusiastic. Word spread quickly, and soon women everywhere wanted to try her innovative product. Realizing she had stumbled upon something special, Emily decided to launch her own brand – ShapeUP.

ShapeUP was born from Emily's personal journey and her desire to help other women feel more confident and beautiful in their own skin. Today, ShapeUP is proud to offer high-quality, award-winning products that have transformed the lives of countless women around the world.

Our mission is to empower women to embrace their bodies and boost their self-esteem with our comfortable, effective, and beautifully designed products. We believe that every woman deserves to feel confident and radiant, and we are committed to helping make that happen, one Sticky Insert at a time.

Join us on our journey and experience the magic of ShapeUP for yourself!